BNutty

ROLEs: BRANDING / CREATIVE DIRECTION, SOCIAL MEDIA, WEBSITE REFRESH

THE JOB: BNutty was a small peanut butter company that struck gold with a slew of delectable flavors, but their branding and packaging left much to be desired. They needed the whole package—a visual system for their products and brand that conveyed the fun, flavorful, indulgent slew of butter-for-you snacks.

THE RESULT: Acting as both brand strategist and creative lead, I led development of the new design system for use across their packaging. I also planned and provided creative direction on photoshoots that captured lifestyle and holiday content to use across organic social media. To tie everything together, we also updated their website and tradeshow assets to ensure the brand felt contiguous across all touchpoints.