ROLEs: Copy, Assoc. Creative Direction

Ritter Sport is a world-renowned German chocolate brand that has a woefully small presence in the United States. The Ritter Sport USA team came to SRW | C.A. Fortune to help them officially launch their brand and become the next big premium chocolate brand here, continuing their legacy of providing really good chocolate to the world.

We started off by creating a CTV ad for the brand to launch in Q1 2025. I contributed to the script and storyboarding, in addition to providing creative direction on-site while filming, as well as aiding our ECD in giving final edit feedback to our designers.

But this is only the first step for Ritter Sport this year. Keep an eye out for their official campaign launch in Q2 of 2025!